TitleNeural imprints of national brands versus own-label brands
Publication TypeJournal Article
Year of Publication2016
AuthorsSantos, JPMarques do, Martins, M, Ferreira, HA, Ramalho, J, Seixas, D
JournalJournal of Product and Brand Management
Volume25
Issue2
Pagination184 - 195
Date Published2016
URLhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84983009767&doi=10.1108%2fJPBM-12-2014-0756&partnerID=40&md5=efad8491c969d49167a56d125bb6ba82
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